Resources Library by ANA

Farmstat Portugal

This paper is about FARMSTAT Portugal, the first Portuguese panel specially designed for agricultural marketing research and opinion studies. Its functional structure is explained, giving emphasis both to implementation functions and routine...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Francisco Gomes da Silva

February 1, 1996

Marketing and research today (November 1995)

Mediametrie conducted a panel in January-February 1993 called 75,000.The role of the panel was to compare recall and diary methods, as well as themain audience results. The first paper in the current issue explains how these methods differ and...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

November 1, 1995

Diary VS recall

The 24 hour recall technique is common to nine European countries, while the diary is used in five. According to Mr Peter Menneer’s presentation in Nov-Dec. to ESOMAR , most countries where diary is used for measuring radio audience tend to...

Catalogue: Radio Research Symposium 1995

Authors: Arnaud de Saint Roman, Odile Le Moal, Rene Saal

Company: Mediametrie

July 1, 1995

Consumer direct mail

This paper sets out to demonstrate the effectiveness of consumer direct mail in Great Britain, illustrated by its rapid growth rate and increasing share of advertising expenditure. The importance of direct mail, both now and as an advertising medium...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions

Authors: Fiona Bell, Nick Francis

June 15, 1995

The growing strength of the retailer and the effects on FMCG brand manufacturers

This paper takes as its starting point the UK and uses consumer panel data to examine the trends in retailer concentration and own lable on a long and short term basis. It considers the extent to which recent trends in the major multiples are part of...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Stephan Buck, Richard Piper

Company: KANTAR TNS Malaysia

June 15, 1995

Consumer patriotism in Central and Eastern Europe

We have focused our attention in this study on the situation with daily commodities. Food, beverages and chemical products are bought most frequently, hence it is well possible to examine consumer preferences with regard to international versus local...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Peter Damisch

Company: GfK

April 1, 1995

Random individual samples within households or how inadequate methodologies lead to a waste of time and money

This paper demonstrates that those random procedures for selecting individuals in households will lead to enormous shortcomings in the representativeness of the individual sample while the agencies will need a second or third wave to obtain a minimum...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Theo Hess

Company: NIPO

September 1, 1994

Phone text, a form of interactive television

The old medium Videotext, connected by computers to a voice response telephone system, can transfer videotext into interactive television. This new medium is used for several purposes. One of them is to use interactive videotext for media research....

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Leendert van Meerem

Company: GfK

June 15, 1994

Media exposure and consumer purchasing

This paper deals with the fusion of BARB TV viewing information onto Superpanel, AGB's consumer purchasing panel. It breaks new ground in terms of the fusion technique used. Rather than matching panel members by commonly held demographic...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Andrew Roberts

June 15, 1994